UX Design

GoMerch Rebranding

Rebranding and Website Redesign with Expanded B2B Focus

Outcome: A sleek, modern digital presence with a rejuvenated visual identity, catering to the dual audience of creative influencers and discerning businesses.

The Scenario: A Brand in Transition

GoMerch stood at a crossroads, excelling in their support for influencers but eager to expand their appeal to the business sector. They needed a transformation that would resonate with a corporate audience without alienating their existing creative partners. Word of mouth led them to our doorsteps, thanks to recommendations from our satisfied clientele. They gave us a nod, we shook hands, and since then, it's been a partnership that's as much about the journey as the destination.

The Strategy: Precision Over Pizzazz

Step 1: The Website Makeover

The revamped website needed to be clean and focused, mirroring the precision of GoMerch’s services. The user experience was finetuned for ease and efficiency—because no one likes to fumble through a cluttered drawer when they need the right tool quickly.

Step 2: The Logo Glow-Up

A logo refresh was in order to symbolise the evolution of GoMerch. The new design maintained the essence of the original while introducing elements that spoke to a younger and business-oriented audience that embodies energised culture of the brand.

Step 3: The Design Manual

The brand manual we compiled serves as a reliable reference, ensuring that every piece of content remains true to the GoMerch identity. It’s the go-to guide for maintaining brand consistency, as essential as a good coffee on a Monday morning.

The Outcome: Measured Impact

This strategic shift in GoMerch's branding and digital presence has led to increased engagement from the target B2B sector. The brand now stands out in the marketplace, much like a well-placed billboard on a busy highway—visible, memorable, and effective.

Partners in Crime

Our relationship with Gomerch.sk is a professional partnership punctuated with the occasional shared laugh over coffee. It's a mutual understanding that while the end goal is serious business growth, the journey there can have its light moments.

Closing Thought:

Gomerch.sk’s journey with Mark We Trust is a narrative of shared growth and a testament to the power of collaborative innovation. It’s a reminder that in the world of branding, the right changes can set a business on a new path to success.

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