When Expert Beauty Clinic set out to revolutionise the non-invasive aesthetic medicine scene in Bratislava, they had no digital presence, branding, or audience. They needed to make an impact quickly in a competitive market, reaching their target audience while conveying their premium services. Mark We Trust stepped in to create a bespoke branding and marketing strategy that would not only build their identity from scratch but position them as a leader in the industry.
This case study highlights how a data-driven and creative approach helped Expert Beauty Clinic achieve exponential growth in brand awareness, social media engagement, and customer acquisition.
Our Vik began by developing Expert Beauty Clinic’s brand identity, laying the foundation for a consistent and recognisable presence. This process included creating a comprehensive brand guide that detailed the tone of voice, colour schemes, typography, and imagery. Our aim was to reflect the clinic’s professionalism and elegance at every touchpoint.
The logo design became a key element of this identity. We developed a modern and clean logo that embodied sophistication and innovation, mirroring the clinic’s high standards. Every visual element was designed to resonate with a premium audience, ensuring that Expert Beauty Clinic would stand out as a trusted name in the Bratislava market.
A functional and visually appealing website was essential to showcase the clinic’s services and convert visitors into clients. We designed and developed a fully custom website from the ground up, focusing on aesthetics, user experience, and discoverability.
The website incorporated sleek, intuitive navigation, making it easy for potential clients to explore the clinic’s services and learn more about treatments. At the same time, we implemented robust SEO strategies to ensure the website ranked highly on Google. Keywords like “Beauty Clinic Bratislava” and “non-invasive treatments Bratislava” were prioritised, helping the website gain visibility within the local market.
The results were remarkable. Over the first 3 months, the homepage received 539 clicks and 2,002 impressions, with a 26.92% click-through rate (CTR). Service-specific pages, such as the pricing page, performed equally well, achieving 100 clicks and 1,152 impressions, with a CTR of 8.68% and an average position of 5.23.
This SEO-driven design not only elevated the clinic’s online presence but also brought a consistent flow of organic traffic, reinforcing the importance of a well-optimised website for long-term success.
Mobile-first optimisation played a key role in this success. Mobile devices accounted for 530 clicks and 3,232 impressions, reflecting the importance of catering to on-the-go users.
With a strong emphasis on branded and treatment-specific keywords, Expert Beauty Clinic now dominates search results in its niche, driving consistent and high-quality traffic to its website.
To position Expert Beauty Clinic as a trusted name in Bratislava, we developed a robust social media strategy, focusing on Instagram, TikTok, and Facebook. By combining creative content with data-driven insights, we were able to build a highly engaged online community.
Content was crafted to educate, entertain, and convert followers into clients. Informative posts highlighted the benefits of treatments, while entertaining reels brought relatability and fun to the brand. A standout example is the reel “Epilujeme aj bikiny a brazílky,” which gained 7,694 views and became one of the clinic’s top-performing posts. Behind-the-scenes content further humanised the brand, offering an authentic glimpse into the clinic’s day-to-day operations.
Targeted Instagram ads amplified these efforts, bringing 47.8% of account views from non-followers. Over the course of 90 days, Instagram followers increased by 230%, with reels driving 62.4% of total views. This growth extended to TikTok, where videos achieved 25,000 views, with 73.2% of traffic originating from the “For You” page.
Through a combination of engaging content, consistent branding, and paid campaigns, Expert Beauty Clinic built a loyal following and positioned itself as a trusted leader in the aesthetic space.
To complement the social and SEO strategies, we produced high-quality videos that showcased the clinic’s treatments, client experiences, and the welcoming environment. These videos not only boosted engagement across social media platforms but also reinforced the clinic’s credibility and professionalism. The visuals created an emotional connection with potential clients, building trust and encouraging bookings.
In just three months, Expert Beauty Clinic transformed from an unknown name to a recognised leader in Bratislava’s aesthetic medicine scene.
The cohesive branding, polished website, and engaging social media strategy drove impressive results:
Mark We Trust successfully built Expert Beauty Clinic’s brand from the ground up, setting the foundation for long-term growth and market dominance. This case study highlights the transformative power of a comprehensive branding and digital marketing strategy, from visual identity to SEO and social media engagement.
For new businesses looking to establish themselves in competitive markets, Expert Beauty Clinic’s journey demonstrates the importance of cohesive branding, strategic content, and data-driven marketing. With the right partner, it’s possible to turn an idea into a thriving business.
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